Excited to share that Uganda is the first country globally to debut PepsiCo’s new Mirinda Smiles platform ahead of its rollout across Sub-Saharan Africa.
Built around the idea “Sip a Mirinda, Spread the Smile,” the campaign celebrates the bold energy, creativity, and optimism of Uganda’s youth. With its vibrant colours and refreshing flavour, Mirinda is here to spark everyday joy and inspire moments worth sharing.
“Uganda embodies the vibrant personality of Mirinda… the optimism of a generation that knows joy is meant to be shared,” — Marius Vorster, Marketing Director, Africa Franchise, PepsiCo.
Powered by music, creator culture, and youth experiences, Mirinda Smiles will come to life through the Into The B’RAKA Land concert, MirindaTeenzKulture, influencerpartnerships, and communityactivations.
“This launch mirrors the energy and humour of our youth. It’s about sparking real smiles, one sip at a time,” — Rogers Anguzu, Commercial Manager, Crown Beverages Limited.
The debut also aligns with PepsiCo’s refreshed global visual identity, ushering in a bold new era of creativity and connection for the brand.
Here’s to more colour, more flavour, and more smiles starting in Uganda.
Smile … Be Contagious
Crown Beverages Limited Partners With Gayaza High School To Champion Responsible Plastic Waste Disposal And Environmental Conservation
The renowned lemon-lime soft drink brand, 7UP, officially launched in the country on 15th February, introducing its refreshing taste and uplifting spirit to consumers nationwide.
After fourteen years, Pepsi® has introduced a new visual identity, signaling a dynamic shift
Crown Beverages Limited, in partnership with Reclaim, has launched a PET Waste Collection Centre in Hoima, advancing our commitment to a cleaner, greener Uganda. The initiative supports PepsiCo’s #PepsiPositive agenda, promoting responsible plastic waste management while empowering local communities through inclusive recycling efforts.
We are looking for strategic business partners with the capacity to invest and expand our brands’ distribution network in Central , Western and Northern Regions.
We are thrilled to unveil the most exciting Under The Crown promotion yet. The promotion, dubbed “Tema Enyonta – Refresh and Win”, is designed to reward loyal consumers across Uganda and to reignite excitement around the 300ml returnable glass bottle sodas.
Crown Beverages Limited Partners With Gayaza High School To Champion Responsible Plastic Waste Disposal And Environmental Conservation
The renowned lemon-lime soft drink brand, 7UP, officially launched in the country on 15th February, introducing its refreshing taste and uplifting spirit to consumers nationwide.
After fourteen years, Pepsi® has introduced a new visual identity, signaling a dynamic shift
Crown Beverages Limited, in partnership with Reclaim, has launched a PET Waste Collection Centre in Hoima, advancing our commitment to a cleaner, greener Uganda. The initiative supports PepsiCo’s #PepsiPositive agenda, promoting responsible plastic waste management while empowering local communities through inclusive recycling efforts.
We are looking for strategic business partners with the capacity to invest and expand our brands’ distribution network in Central , Western and Northern Regions.
We are thrilled to unveil the most exciting Under The Crown promotion yet. The promotion, dubbed “Tema Enyonta – Refresh and Win”, is designed to reward loyal consumers across Uganda and to reignite excitement around the 300ml returnable glass bottle sodas.