Excited to share that Uganda is the first country globally to debut PepsiCo’s new Mirinda Smiles platform ahead of its rollout across Sub-Saharan Africa.
Built around the idea “Sip a Mirinda, Spread the Smile,” the campaign celebrates the bold energy, creativity, and optimism of Uganda’s youth. With its vibrant colours and refreshing flavour, Mirinda is here to spark everyday joy and inspire moments worth sharing.
“Uganda embodies the vibrant personality of Mirinda… the optimism of a generation that knows joy is meant to be shared,” — Marius Vorster, Marketing Director, Africa Franchise, PepsiCo.
Powered by music, creator culture, and youth experiences, Mirinda Smiles will come to life through the Into The B’RAKA Land concert, MirindaTeenzKulture, influencerpartnerships, and communityactivations.
“This launch mirrors the energy and humour of our youth. It’s about sparking real smiles, one sip at a time,” — Rogers Anguzu, Commercial Manager, Crown Beverages Limited.
The debut also aligns with PepsiCo’s refreshed global visual identity, ushering in a bold new era of creativity and connection for the brand.

Here’s to more colour, more flavour, and more smiles starting in Uganda.

Smile … Be Contagious