In a move that promises to invigorate Uganda's beverage landscape, the renowned lemon-lime soft drink brand, 7UP, officially launched in the country on 15th February, introducing its refreshing taste and uplifting spirit to consumers nationwide. With a legacy spanning over nine decades and enjoyed by millions across more than 200 countries, 7UP's entry into Uganda marks a significant moment for both the brand and its eager audience.

One of the distinguishing features of 7UP is its caffeine-free formula, making it a versatile choice for any occasion. Whether sipped alone, mixed with other beverages, or paired with a meal, 7UP adds a burst of zest and enjoyment to every moment.

To commemorate its debut in Uganda, 7UP unveiled a fresh brand identity under the banner 'say hello to 7UP'. This new visual identity, characterized by the brand's signature green hue infused with citrus accents and dynamic lines, radiates an aura of upward energy and vitality. From the redesigned bottles to marketing materials and promotional activations, the new look embodies 7UP's commitment to innovation and excitement.

In tandem with the launch, 7UP rolled out a multi-touchpoint sampling campaign across various locales, including bars, restaurants, and streets. This initiative aims to showcase how 7UP can infuse moments of upliftment, positivity, and surprise into people's lives in unexpected ways, solidifying its position as more than just a beverage but a catalyst for joy and delight.

Speaking at the occasion, Rogers Anguzu, the commercial manager of Crown Beverages Limited (CBL), expressed enthusiasm about bringing 7UP to Uganda, emphasizing the country's vibrant and dynamic culture as an ideal backdrop for the brand's ethos of providing refreshing upliftment through consumption. Anguzu expressed hope that 7UP would quickly become a beloved staple in Uganda, inspiring consumers to relish its deliciously uncomplicated taste and the moments of upliftment it brings.

7UP products are now readily available in Uganda in 300ml and 500ml PET bottles, conveniently accessible at major supermarkets, local duukas, bars, and restaurants across the nation.

About 7UP:
7UP is an iconic American brand of lemon-lime–flavored non-caffeinated soft drink distributed internationally by PepsiCo. Renowned for its refreshing taste, uplifting spirit, and iconic green color, 7UP has garnered widespread popularity across the globe.