We are involved in various youth programs in the entertainment and sports sectors. We have over the years taken on sponsorship of the Buzz Leavers and Teens Awards, the Hip-hop Awards, individual artistes' album launches and have engaged local musicians in many of our marketing campaigns.
Pepsi-Cola International's 2015 partnership with the UEFA Champions League has seen Crown Beverages Limited taking part in one of the world's largest annual sporting events with well over 53% global interest. We run a simultaneous UCL campaign every year and use it as a season for rewarding Pepsi consumers through a multimillion countrywide promotion.
In addition to football, we have been involved in other sports activities and tournaments in the world of golf, university soccer, cricket, basketball and motor rally, seeing as our refreshments are the sportsman's best friend. We have in the past been a part of the University Football League, Beach soccer, Cricket League and many Golf Tournaments. The brands will continue to support sports programs at every opportunity
Another key pillar in our corporate social responsibility is health. We have for years partnered with the Uganda Red Cross Society in its nationwide blood drives and were on the 27th of March, 2021 presented with a humanitarian award in recognition for the support we rendered the society in the year 2020.
In partnership with the PepsiCo Foundation, we handed over a cheque of USD 200,000 and brand new 4-Wheel double Cabin pick-up to the Head of the National Task force Hon. Mary Karooro Okurut on 10th April, 2020.
This we did in solidarity with all Ugandans, and in support of the President's call to fight the Corona Virus together.